Long gone are the days when you could install a standard storefront sign and please people. Today, customers look at signs to tell them all about the brand and its services.
Custom LED signs should be your first choice if you want to make a great first impression. But the problem is that most business owners don’t know how to incorporate their branding in modern signs.
Keep reading to find out how you can incorporate your branding in an LED sign.
What is an LED Sign?
An LED light sign is any sign that uses LEDs (Light Emitting Diodes) for its lighting. What makes LEDs so different from other types of signs? LED is a very distinctive lighting option. Like neon, it really stands out. Unlike neon, LEDs are very energy efficient – so they don’t run up your energy bill!
LED illuminated signs transform conventional branding with modern technology. They are versatile and extremely customizable. Some types of modern LEDs illuminated signs are:
- Channel letters
- Dimensional letters
- Cabinet lightboxes
- Custom ‘LED neon’ signs
- LED monument signs
Tips for Incorporating Your Branding in LED Signs
Investing in LED lighting for your sign is a great way to showcase your branding. Unlike traditional signs, LEDs can really make your business name and brand stand out. A study showed that people look longer at brighter signs.
- Choose neutral colors (from your branding) for the sign.
- Include your logo prominently with custom LED neon signs.
- Opt for a design that matches your storefront.
- Think of adding changeable colors for your sign.
- Include social media symbols and graphics.
Looking for a sign that can be installed away from your premises? A lot of businesses in Utica use LED monument signs for greater reach.
6 Tips for Designing an Eye-Catching Sign
Don’t just replace an existing sign with an LED lighted sign. Before you order your new custom LED sign, there are a few things you need to consider for maximum effect:
- Opt for a simple, easy-to-read design.
- Choose readable fonts and pleasant colors.
- Decide on a prominent location to install it.
- Take measurements and make sure the new sign will fit the space.
- Make sure that the display complies with any local bylaws.
- Use LEDs to shine brighter than your competition.
Want the ultimate custom-made LED sign? Get digital displays that can display moving images and can be changed with the click of a button.
Work with a Professional Sign Team in Utica
Get the services of a professional designer when choosing your next LED light sign. This way, you will have an expert taking care of your design. Mohawk Valley Signs & Solutions creates signs for businesses across Utica.
Our team knows how to include branding elements creatively in custom-made LED signs. Our goal is always to design attractive signs that generate leads.
Schedule an on-site appointment to discuss your signage options. Call us today.