The humble H-frame coroplast (corrugated plastic) sign is one of the most impactful means of local advertising! These signs may not be that durable, but they compensate for that by being relatively inexpensive. Quantity really does have its own quality!
Yard signs have become the quintessential form of marketing for real estate brokers, builders, dealers, marketing companies, campaigners, pop-up stores in Utica, yard sales, and more! In this article, we are looking at five things that will help you get the most promotional benefit out of these signs.
What are the benefits of signs for yards?
Before we get into how to use yard signs (commonly called ‘real estate yard signs’) for your business, let’s look at some of their strengths.
- Lightweight and portable
- Can be purchased in large quantities
- Easy to install
Getting Maximum Promotional Benefit from Custom Yard Signs
Though you can use signs for yards virtually anywhere, there are a few things to keep in mind with regards to their design and installation.
- Keep messaging simple
Ever seen real estate yards or campaign signs? The most you will find on them is the business name, maybe a picture, and a website or phone number. The small sign face means you need to be extremely frugal with your words and graphics. Keep messaging simple, so people know exactly what they’re looking at with just a single glance.
- Maximize branding opportunities
Buy standard signs from big box stores, and you will be stuck with a generic template and a bland sign. Custom yard signs incorporate branding elements intelligently, including personalized colors and layout. Search for the “best yard signs near me,” and you will find us, one of the most trusted signage companies in Utica.
- Deploy them in large numbers
Remember H-frame signs are installed only one or two feet above the ground, which means passers-by have to be relatively close to notice them. Make the most of the fact that they are inexpensive and deploy them in large numbers for maximum reach. Given they are lightweight and easy to install (not even requiring any tools), a small group of people can install hundreds in just a few hours.
- Install them widely in your community
Seen yard signs near you? Of course you have! Repetition is a proven means of marketing, and yard signage is one of the most impactful forms of advertising in the community. Identify your target audience and install signs around the community to build top of mind recall.
- Keep refreshing your design
It is too easy to fall into the trap of using the same design time and time again. Refresh your design every time you have a batch printed to ensure you keep your marketing efforts fresh. Of course, branding elements must be kept consistent to build brand awareness.
The Best Yard Signs Near You
Mohawk Valley Signs & Solutions is your real estate signage partner, not just another sign shop in Utica. Our team accepts customers’ designs and even provides sample designs for you. We accept bulk orders for signs too.