Interior signs are the cornerstone of any business that receives visitors. Brick-and-mortar stores, commercial offices, healthcare institutions, warehouses, and educational institutions are just some establishments that rely on signage to keep their premises safe, easy to navigate, and accessible for patrons.
Over the last few years, the importance of custom interior signs has been realized by more and more businesses. In this article, we look at some common reasons why businesses choose to invest in signs and the benefits they derive from them.
Why do businesses install interior signs?
Indoor signage is comprised of a large selection of pieces such as lobby signs, emergency and warning signs, directories, door signs, wayfinding arrows, ADA-compliant signs, and more. Signs are used to:
- Promote products and services
- Showcase the business’s branding
- Control access within the premises
- Comply with health and safety bylaws
- Provide essential navigation information
- List out all the businesses in the building
Many business owners feel somewhat overwhelmed at the prospect of having to plan out signage for the entire facility. We recommend using a step-by-step approach to signage: warning and emergency signs; wayfinding signs and maps; brand signs such as business names; and promotional signs.
Benefits of having signage indoors
There are simply too many advantages of having interior signs for us to list them all, which is why we will list the top five reasons.
- Establishing brand identity
Lobby signs, door signs, and wayfinding signs are a great way to subtly brand the premises. These signs provide a more wholesome experience and help make a strong first impression with visitors. Custom interior signs convey a sense of professionalism and pride in the business, both of which build confidence in the minds of visitors.
- Promotional signage
Interior promotional signs play an extremely important role in guiding customers through the vast selection of new products. Tabletop signs, ceiling signs, and floor graphics help businesses capture customers’ attention and cash in on the impulse purchase.
- Accessibility signs
ADA-compliant signage has been fundamental to making spaces across America more accessible for people with vision, speech, hearing, and cognitive differences. Though signs are not mandatory for small businesses, larger establishments are required to have ADA signage at the premises.
- Wayfinding signs
Though wayfinding signs are commonly associated with airports, bus terminals, and stadiums, directional signage is a lot more common than you might think. Every commercial building and shopping mall has a business directory; some even use digital signs. Directional signage such as this makes navigation a lot less bothersome for visitors and improves their experience.
- Safety signage
‘Emergency Exit’ and ‘No Smoking’ signs are some of the most ubiquitous signs around – you see them, and yet you don’t! Safety signage is required by law and can prevent catastrophe. Portable signage such as ‘Slippery Floor’ and other hazard signs help prevent slip and fall accidents too.
Speak to a representative at Mohawk Signs & Solutions about your indoor signage needs today.