mohawk valley signs & Solutions

The Importance Of Exterior Signs

Make an Unforgettable Impression with Exterior Signs

In the age of the internet and social media, it may seem that storefront signs are not that useful anymore in Utica to attract potential customers. But that’s simply not the case.

Outdoor signage is an essential marketing tool that can help your business:

  • Get noticed by potential customers.
  • Remind existing customers to visit again.
  • Build local presence.
  • Grow brand awareness.

What does that mean for your business? Simply, outdoor signs can help you grow your bottom line, if they are designed correctly.

Keep reading to find out why you need to invest in exterior signs for your business. 

1. Exterior Signs for Business Help Customers Find Your Store

Attractive signs above your storefront can entice potential customers to explore your store. Signs also act as address boards, making your business easier to locate.

It’s why many business owners in the city opt for signs that “stand out” from the building itself. A couple of popular examples of such signs are blade signs (protruding outwards from the building) and A-frame signs (placed on the sidewalk).

Brand promise – signs convey the ethos of the business, and a damaged or worn out sign can lower the opinion people have of your business.

2. Outdoor Signs Help Your Business Stand Out

Whether yours is a main street retail store or a professional office, your branding needs to be memorable for customers.  Attractive exterior signs for business should hint at the USP of your business to potential customers. 

That’s one of the chief ways for you to distinguish your business from your competitors’.

3. Custom Exterior Signs Are Cost-Effective

A sign company like ours will offer a wide range of outdoor signage options that you can choose from. That means, no matter your budget, you will find cost-effective options for your business.

Of course, buying signs from a reputed sign company means you’ll get longer lasting signs, which only enhances the ROI signs can deliver.

Making the Most of Signage

To get all the benefits of custom exterior signs, follow these simple tips:

  • Use professional designs that look fresh for a few years.
  • Choose high quality materials for durable signs that deliver the ROI you want.
  • Invest in lighting to maximize visibility.
  • Consider installing digital signs to ‘wow’ customers.
  • Work with a sign company that builds quality signs.

At Mohawk Valley Signs & Solutions we know what it takes to create signs that convert. Our team also helps customers find messaging that generates leads. We are a full-service exterior sign company in Utica offering all types of:

  • Storefront signs
  • Vinyl banners
  • Decals
  • Portable signs
  • And many more

Signs pay for themselves over time – by driving potential customers to your business.

Work With a Professional Exterior Sign Company in Utica

At Mohawk Valley Signs & Solutions we work with businesses across our region for all types of signs. Our team members know that your business has unique requirements; it’s why we work closely with you to personalize your signs.

Talk to us and get a quote for your signs. 

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