The American Marketing Association defines marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.’ It’s why every business can benefit from, not just looking for a sign company, but a real marketing partner.
An experienced team of sign designers does more than just build standard signs. Instead, the goal is to design signs that convert. That’s where a local sign shop in Utica can be of great help. 85% of a business’s customer base is located within five miles of it, and a local team can help create impactful signage.
In this article, we will look at two things: the most effective ‘marketing signs,’ and why you should search for a “sign shop near me.”
Effective Marketing Assets, Not Just Signs
Though every sign is technically a ‘marketing sign,’ not every sign is as effective at outreach. Storefront signs above the entrance, for instance, are more wayfinding signs than promotional signage. Here are some signs that are used for marketing.
- Brochure holders (used by real estate brokers)
- Vinyl banners (great for temporary/event marketing)
- Retractable vinyl banners (ideal tradeshow signs)
- A-Frame signs (found outside all main street stores)
There are many other signs you can employ for marketing. Speak to an experienced sign shop to learn more about marketing signs that help you build a tight sales funnel.
Why Should You Choose a Local Sign Company Near You?
Search for a “sign shop near me” on Google, and you are going to be bombarded by dozens of options. Each one offering bigger and better signs. Not every sign shop in Utica can keep those promises. That’s why you need to verify you are working with a professional sign maker like Mohawk Valley Signs & Solutions. An experienced team can build truly effective signage, rather than just branded signage.
- Understanding the local audience
With nearly 9 out of 10 customers located in close proximity of your business, you need a signage partner that understands your local audience. Color, messaging preferences, and best spots for marketing – a local sign company can guide you with everything.
- Full-service signage company
When you work with a full-service sign company near you, you get high-quality work that meets your deadlines. A sign shop with an in-house team can also deliver greater personalization.
- Team experienced with local laws
Every business area in Utica has its own bylaws when it comes to permitting marketing signage. Some require permits for any type of sign; others even prohibit awnings from being installed without permission. An experienced sign company in Utica will be aware of the local permitting codes for each township and can advise you beforehand and also handle the permitting process for entirely for you if needed.
- Faster turnaround times
Delivery is convenient but shipping always takes time. For a fast-paced marketing campaign or citywide advertising effort, you cannot sit around for weeks waiting for signs to arrive. A local sign maker can deliver signage at a much faster pace.
Still Looking for a Sign Company Near You in Utica?
Mohawk Valley Signs & Solutions is a professional sign company in Utica. High quality products and first class customer service is why so many main street businesses and professional establishments in the city look to us for their marketing signage. Talk to us today, and supercharge your marketing!